To take the lead role as the single voice organization representing the Philippine private business sector in the hotel & restaurant industry
To undertake programs and projects that will upgrade and professionalize the industry
To promote unity and cooperation among those in the industry and other entities engaged in tourism, in order to protect the interest and welfare of the industry.
To encourage and foster high ethical standards in business resulting in fair and honest competition.
To provide industry representation in matters of government regulatory policies/laws/rules affecting the industry.
To exercise dynamic leadership in promoting goodwill, understanding, fellowship within the hospitality industry both national and international.
